Turn active players into more ways to earn Robux

Your experience is live. Now build passes, products and upgrades players will want during every session.

Choose what players can buy

The strongest offer appears at the right moment and makes its value obvious in seconds.

Permanent game passes

Sell VIP access, extra speed, exclusive zones, special items or abilities that stay unlocked.

Repeatable products

Offer coins, energy, lives, boosts, potions, spins and resources players can purchase again.

Private servers

Create reserved sessions for friends, groups, practices, events and content creators.

In-game store

Place your best offers where players can find them quickly and understand each benefit.

Launch a small set of offers, watch how players respond and improve your monetization around real behavior.

Find the moments players want more

Look for difficult stages, desirable items and points where an upgrade makes the game more fun.

Create an offer anyone can understand

Use a direct name, strong image and short description that instantly explains the unlock.

Show the offer at the right time

Place the pass or product close to the action it improves so players do not have to hunt for it.

Test prices and bundles

Compare smaller purchases, permanent benefits and repeatable items to learn what gets more sales.

Track revenue and conversion

Use monetization data to identify your strongest products and the offers that need a new approach.

Use these metrics to turn a basic shop into a smarter Robux strategy.

REVENUETotal Robux generated by passes, products and other monetization.

CONVERSIONThe percentage of active players who complete a purchase.

PAYING PLAYERSThe number of unique users who purchased during the period.

AVG. REVENUEAverage Robux generated by each paying player.

Quick strategy: start with one permanent pass and one repeatable product. You will test two different ways to earn Robux inside the same game.

Compare Roblox monetization options and choose how your game will begin generating Robux.